Privacy Policy

Last updated: April 2, 2026

Introduction

Ridekick, operated by PersonL, LLC d/b/a Ridekick, helps car shoppers analyze listings and automate parts of dealer outreach and negotiation. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have.

Information We Collect

  • Account and contact information: name, email address, phone number, ZIP code, login or verification data, and account preferences.
  • Listing and negotiation data: listing URLs, vehicle details, pricing targets, trade-in or financing preferences, timing, notes, and the messages, responses, summaries, and negotiation history generated through the service.
  • Usage data: device information, browser information, IP address, pages viewed, events, and session activity.
  • Checkout and billing data: purchase records, plan or credit details, and payment processor metadata. We do not store full payment card numbers.
  • Support and communications: messages you send to us, customer support requests, and notification preferences.

How We Use Information

  • To create and maintain your account
  • To operate Ridekick's pricing analysis and negotiation features
  • To contact dealers or prepare dealer outreach when you direct us to do so
  • To show you negotiation progress, responses, and related insights
  • To process payments and deliver purchased credits or features
  • To send service messages, receipts, alerts, and support responses
  • To detect abuse, fraud, security incidents, and policy violations
  • To improve the service, including models, prompts, workflows, and reliability
  • To comply with law and enforce our agreements

Dealer Communications

If you ask Ridekick to contact a dealer, we use the information necessary to send or support that outreach. Depending on the workflow, this may include the listing you submitted, vehicle interest, location, timing, negotiation context, and other details you chose to provide.

We aim to limit sharing to what is reasonably necessary to operate the service, but communications you authorize may reveal information about your vehicle interest, pricing targets, or other preferences to the dealer. If you provide a mobile number for Ridekick text updates, we use that number for Ridekick notifications and do not share it with the dealer for texting.

SMS Communications

Ridekick may send or receive SMS messages in two contexts: service notifications to Ridekick users who opt in to text updates, and one-to-one dealer communications tied to an active vehicle negotiation that a user authorizes Ridekick to handle on the user's behalf.

For Ridekick user notifications, we process your phone number, opt-in status, timestamps, delivery events, carrier responses, and message content as needed to operate the service, troubleshoot issues, prevent abuse, and comply with messaging rules.

For dealer negotiations, we process dealership phone numbers, message content, and related negotiation metadata in order to continue an active one-to-one conversation about pricing, availability, quote details, and purchase logistics. Message frequency varies by negotiation. Message and data rates may apply. Recipients can reply STOP to opt out and HELP for help.

AI Processing and Logs

Ridekick uses software automation and AI providers to analyze listings, draft or send messages, summarize responses, and generate negotiation suggestions. To provide these features, we may process and store your inputs, dealer outputs, and related metadata.

We may use this information to monitor performance, debug issues, improve prompts and workflows, and develop future features, subject to our contractual and legal obligations.

How We Share Information

We may share information in the following categories:

  • Service providers: hosting, analytics, payments, email, messaging, identity verification, AI model, and customer support vendors.
  • Dealers and listing sources: when needed to carry out the dealer communications or negotiation actions you requested.
  • Legal and safety disclosures: where required by law, legal process, or to protect the rights, safety, or security of Ridekick, users, dealers, or others.
  • Business transfers: in connection with a merger, acquisition, financing, bankruptcy, or sale of assets.

Third-Party Services

Ridekick uses third-party providers to operate the service. These may include payment processors such as Stripe, database and authentication providers such as Supabase, analytics providers, messaging providers, and AI or automation vendors.

These providers process information on our behalf under their own terms and privacy commitments. Their handling of data may differ from ours.

Cookies and Analytics

We use cookies and similar technologies to keep you signed in, remember preferences, understand product usage, measure conversions, and improve performance. You can manage cookies through your browser settings, though some service features may not work properly if cookies are disabled.

Data Retention

We retain information for as long as reasonably necessary to provide the service, complete purchased features, keep business records, comply with legal obligations, resolve disputes, enforce agreements, and improve the service. We may keep de-identified or aggregated information for longer.

Your Choices and Rights

  • You can update certain account details through the product experience.
  • You can opt out of optional marketing emails using the unsubscribe link.
  • You can request access, correction, or deletion of certain personal data by contacting us.
  • Where applicable, you may have additional rights under local privacy laws, including California law.

Security

We use reasonable technical and organizational measures to protect personal data, but no system is perfectly secure. We cannot guarantee absolute security of information transmitted over the internet or stored in third-party systems.

Children's Privacy

Ridekick is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version here and update the "Last updated" date above.

Contact Us

Questions about this Privacy Policy can be sent to PersonL, LLC at privacy@ridekick.ai.

Ridekick — AI tools to help you negotiate a better car deal.